*Reports To:* Team Leader / Sales Manager*Location:* Showroom*2. Role Objective*To achieve monthly sales targets by handling walk-in customers, generating leads, conducting test drives, and ensuring a premium buying experience as per OEM process to maximize CSI and conversion.*3....
*Reports To:* Team Leader / Sales Manager
*Location:* Showroom
*2. Role Objective*
To achieve monthly sales targets by handling walk-in customers, generating leads, conducting test drives, and ensuring a premium buying experience as per OEM process to maximize CSI and conversion.
*3. Key Responsibilities*
*A. Sales & Lead Management – 60%*
1. Handle showroom walk-ins, telephone & digital enquiries with 100% professionalism
2. Generate self-leads through references, cold calling, field activities, corporate visits
3. Perform *COT – Customer Need Analysis* and recommend right variant/color
4. Conduct Product Presentation, Test Drive, and Demo as per OEM process
5. Follow *100% Enquiry Management Process* in DMS – Entry, Follow-up, Test Drive, Closing
6. Negotiate and close deals, explain pricing, offers, finance & insurance
7. Achieve monthly targets for – *Retail, Booking, Enquiry, Test Drive Conversion*
*B. Revenue & Penetration – 25%*
1. Ensure add-on penetration:
- Finance: >80%
- Insurance: >90%
- Extended Warranty: >60%
- Accessories, AMC, CCPA, Fastag
2. Collect advance, timely billing, and ensure on-time delivery
*C. Customer Experience & Process – 15%*
1. Follow OEM Sales Process – Welcome to Delivery to Post-delivery Follow-up
2. Ensure 100% Documentation – Booking Form, Finance file, KYC, RTO, Insurance
3. Coordinate with PDI, Accessories, Accounts, RTO for smooth delivery
4. Conduct grand vehicle delivery with full explanation of features
5. Achieve *SSI/CSI Score > 90%* and Zero Complaints
6. Maintain Grooming, Uniform, Showroom SOP as per OEM
*4. KPIs – Performance Measurement*
KPI Target Standard
Monthly Retail 8-15 cars as per dealership
Enquiry Conversion 25-30%
Test Drive Conversion 60%
Finance Penetration >80%
Insurance Penetration >95%
Accessories Per Car As per OEM target
DMS Follow-up Compliance 100%
SSI/CSI Score > 90%
*5. Qualification & Skills*
*Education:* Graduate in any stream. MBA in Sales/Marketing preferred
*Experience:* 0-4 years. Automobile / Insurance / Banking / Retail sales experience preferred. Freshers with good communication can apply.
*Technical Skills:*
1. Product knowledge, competitor comparison, DMS & CRM usage
2. MS Office, Lead Management System
*Soft Skills:*
1. Excellent communication – English, Hindi, Local Language
2. Presentable, Confident, Persuasive, Customer-centric
3. Target oriented, Self-motivated, Field Work ready
4. Valid Driving License – Mandatory
*6. Behavioral Competencies*
Customer First, Integrity, Ownership, Team Work, Result Orientation
*7. Career Path*
Sales Executive > Sr. Sales Executive / Team Leader > Sales Manager > GM Sales