Performance Marketing Manager: App Campaigns

Truemeds India, IN (On-site) 5 days ago

Apply On Company Site Save

Full Time/Permanent

Mid-Senior level

About This Job

Truemeds

Location: Mumbai, Maharashtra, India

Work Mode: On-site

Industry: Internet Marketplace Platforms

Job Description

Role: Performance Marketing Manager – App Campaigns

Location: Mumbai

Role Overview

We're looking for a sharp, data-driven performance marketer to own and scale our app acquisition

campaigns on Google App Campaigns and Meta App Ads. You'll manage budgets, run experiments, and

work closely with creative and tech teams to drive high-quality user growth efficiently.

What You'll Do

Own and scale Google App Campaigns (UAC) and Meta App Ads
Manage budgets and optimize toward CAC, ROAS, LTV, and AOV targets
Drive continuous A/B testing across creatives (statics & videos) and audience segments
Build and manage performance reporting using AppsFlyer and GA4
Partner with creative, product, and tech teams to improve campaign performance end-to-end
Derive actionable insights from data to continuously improve efficiency

What You Bring

3–5 years of hands-on experience in performance marketing, specifically on Google App

Campaigns and Meta App Ads

Strong grasp of app marketing metrics — installs, CAC, ROAS, retention, LTV
Experience with MMP tools (AppsFlyer & Firebase) and attribution fundamentals
Analytical mindset — comfortable with Excel/Sheets, GA4, and performance dashboards
Proven ability to scale campaigns while maintaining efficiency
Experience managing agency partners and driving execution

Good to Have

What's in It for You

About Us

Truemeds is a technology-driven telehealth platform making healthcare affordable and accessible across India.