As a Digital Marketing Specialist at NewAge, your role involves driving qualified traffic, optimizing website conversion, and scaling demand generation via paid media, SEO, AI-optimized content, and continuous experimentation. **Key Responsibilities:** - Own paid media across search and social platforms - Drive qualified traffic aligned with Ideal Customer Profiles (ICPs) - Own website performance and content updates - Optimize landing pages, forms, and funnels - Lead SEO and AI optimization initiatives - Track Customer Acquisition Cost (CAC), Cost Per Lead (CPL), conversion rates, and attribution - Collaborate with Product Marketing Manager, Content, and Automation teams **Qualifications Required:** - 2 to 3+ years of experience in digital or performance marketing - Hands-on experience in paid media, SEO, and Conversion Rate Optimization (CRO) - Experience with Content Management Systems (CMS) with Web flow preferred - Strong analytical skills and proficiency in AI tools About NewAge: NewAge Software is a reputed provider of freight forwarding software and digitized back-office services catering to the freight forwarding and logistics industries. With over 18 years of experience, NewAge offers end-to-end freight forwarding SaaS-based ERP software and digitized services that enhance operational efficiency, reduce cost leakage, and provide valuable insights to customers worldwide. The company's digitized services leverage cutting-edge technologies and automation to benefit businesses of all sizes, including small, medium, and large enterprises, across sales, finance, accounting, documentation, and customer operations. NewAge stands out as a trusted choice in the freight forwarding and logistics sector. Success Metrics: - Growth in qualified traffic - Improved website conversion rates - Reduced Cost Per Lead (CPL) and Sales Qualified Lead (SQL) - Measurable contribution to the sales pipeline As a Digital Marketing Specialist at NewAge, your role involves driving qualified traffic, optimizing website conversion, and scaling demand generation via paid media, SEO, AI-optimized content, and continuous experimentation. **Key Responsibilities:** - Own paid media across search and social platforms - Drive qualified traffic aligned with Ideal Customer Profiles (ICPs) - Own website performance and content updates - Optimize landing pages, forms, and funnels - Lead SEO and AI optimization initiatives - Track Customer Acquisition Cost (CAC), Cost Per Lead (CPL), conversion rates, and attribution - Collaborate with Product Marketing Manager, Content, and Automation teams **Qualifications Required:** - 2 to 3+ years of experience in digital or performance marketing - Hands-on experience in paid media, SEO, and Conversion Rate Optimization (CRO) - Experience with Content Management Systems (CMS) with Web flow preferred - Strong analytical skills and proficiency in AI tools About NewAge: NewAge Software is a reputed provider of freight forwarding software and digitized back-office services catering to the freight forwarding and logistics industries. With over 18 years of experience, NewAge offers end-to-end freight forwarding SaaS-based ERP software and digitized services that enhance operational efficiency, reduce cost leakage, and provide valuable insights to customers worldwide. The company's digitized services leverage cutting-edge technologies and automation to benefit businesses of all sizes, including small, medium, and large enterprises, across sales, finance, accounting, documentation, and customer operations. NewAge stands out as a trusted choice in the freight forwarding and logistics sector. Success Metrics: - Growth in qualified traffic - Improved website conversion rates - Reduced Cost Per Lead (CPL) and Sales Qualified Lead (SQL) - Measurable contribution to the sales pipeline