Key Responsibilities Strategic Leadership Act as the Life Sciences marketing advisor to EMEA business and marketing stakeholders. Define and prioritize marketing strategies aligned with vertical growth objectives. Lead the development and execution of integrated marketing plans and client campaigns. Campaign Execution & Enablement Design and execute multi-geo multi-channel awareness and lead generation campaigns. Develop persona profiles and client segmentation strategies. Create and activate client journeys through research, messaging and validation Support regional Field Marketing team in effective local activation of integrated campaign. Establish and track KPIs to measure campaign effectiveness and ROI. Partnerships & Collaboration Design joint marketing initiatives with Life Sciences technology alliance partners. Collaborate across the Marketing ecosystem – Corporate, Thought Leadership and Regional Field Marketing for right inputs and best outcomes.