Vice President of Marketing

Job Title: Vice President – Marketing

Location: Noida

Employment Type: Full-Time

Department: Marketing & Growth

About The Company

Makunai Global is a rapidly growing SaaS company focused on delivering innovative business communication and automation solutions. Our product portfolio includes CRM platforms, WhatsApp Automation solutions, IVR systems, and AI-powered customer engagement tools designed to help businesses improve operational efficiency and customer interactions.

We are looking for a strategic and execution-focused Vice President – Marketing to lead brand growth, demand generation, product positioning, and customer acquisition initiatives across the organization.

Role Overview

The VP – Marketing will be responsible for building and executing the company's overall marketing strategy, driving brand visibility, generating qualified pipeline, and strengthening market positioning for our SaaS products.

This role requires a strong leader with expertise in B2B SaaS marketing, demand generation, performance marketing, product marketing, and team leadership. The ideal candidate should have experience scaling marketing operations in high-growth startup environments and driving measurable business impact.

Key Responsibilities

Marketing Strategy & Brand Growth

• Develop and execute the overall marketing strategy aligned with company growth and revenue goals.
• Build strong brand positioning and market presence for CRM, WhatsApp Automation, IVR, and AI-powered solutions.
• Lead brand awareness, thought leadership, and customer engagement initiatives across digital and offline channels.
• Define marketing KPIs, GTM plans, and growth frameworks.

Demand Generation & Pipeline Growth

• Drive inbound and outbound lead generation strategies to support revenue objectives.
• Lead multi-channel marketing campaigns including SEO, SEM, social media, email marketing, webinars, events, and partnerships.
• Optimize marketing funnels to improve lead quality, conversion rates, and customer acquisition efficiency.
• Collaborate closely with sales teams to improve pipeline generation and campaign effectiveness.

Product Marketing & GTM Execution

• Oversee product positioning, messaging, and competitive differentiation for SaaS products.
• Lead product launch campaigns, feature announcements, and customer communication strategies.
• Develop sales enablement materials including presentations, case studies, brochures, and battle cards.
• Conduct customer and market research to identify trends, customer pain points, and growth opportunities.

Performance Marketing & Analytics

• Manage paid marketing initiatives across Google Ads, LinkedIn, Meta, and other digital channels.
• Monitor campaign performance, attribution, CAC, ROI, and funnel metrics.
• Build data-driven reporting systems and dashboards to improve marketing efficiency.
• Leverage analytics and experimentation to optimize campaign performance and customer acquisition.

Team Leadership & Collaboration

• Build, mentor, and lead high-performing marketing, content, design, and growth teams.
• Collaborate with product, sales, customer success, and leadership teams on business growth initiatives.
• Establish scalable marketing processes, workflows, and automation systems.
• Manage agency relationships, vendors, and external marketing partnerships.

Events & Strategic Outreach

• Plan and execute industry events, webinars, partner campaigns, and networking initiatives.
• Strengthen the company's presence across industry forums, digital platforms, and strategic communities.
• Identify partnership and co-marketing opportunities to expand reach and brand visibility.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
• 8–15 years of experience in B2B SaaS Marketing, Demand Generation, Growth Marketing, or Product Marketing.
• Proven experience leading marketing teams and scaling marketing operations in SaaS or technology companies.
• Strong understanding of SaaS growth metrics, digital marketing funnels, and customer acquisition strategies.
• Expertise in performance marketing, SEO, email marketing, automation tools, and analytics platforms.
• Strong leadership, communication, analytical, and strategic planning skills.
• Experience with CRM platforms, marketing automation, and reporting tools.

Preferred Experience

• Experience in CRM, CPaaS, WhatsApp Automation, IVR, AI, or communication technology products.
• Startup or high-growth SaaS environment experience preferred.
• Understanding of enterprise and SMB customer acquisition strategies.
• Experience managing product-led and sales-assisted growth models is a plus.

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs) and pipeline contribution
• Customer Acquisition Cost (CAC)
• Campaign ROI and conversion rates
• Brand visibility and engagement metrics
• Website traffic and inbound lead growth
• Revenue contribution from marketing initiatives
• Retention and customer engagement performance

Why Join Us

• Opportunity to lead marketing for a fast-growing SaaS company.
• High ownership and strategic leadership exposure.
• Collaborative and innovation-driven work culture.
• Work with AI-powered communication and automation products.
• Competitive compensation and long-term growth opportunities.

Skills Required

Marketing Automation, Sem, Product Marketing, Email Marketing, Performance Marketing, Demand Generation, Seo, Social Media