Sr Performance Marketing Manager

🏢 About Joyspoon Joyspoon is a Shark Tank India-featured brand backed by Ritesh Agarwal, bringing a modern twist to traditional mouth fresheners. We’re building a distinctive brand through innovative products, strong branding, and a focus on content and community. 🎯 What You’ll Own • Build and execute performance marketing strategies across Google, Meta, YouTube & other digital platforms • Own paid acquisition and optimize campaigns for ROAS, CAC, CPA, CPL & conversions • Manage and scale digital marketing budgets with a strong focus on ROI • Drive customer acquisition and revenue growth through data-led marketing • Identify new audiences, channels, and opportunities for scalable growth • Lead A/B testing across creatives, audiences, landing pages, and campaigns • Work closely with Creative, Content, Product, Sales & Business teams • Turn campaign data into clear insights and actionable growth strategies • Lead and mentor performance marketing team members/agencies, where applicable 🔎 What We’re Looking For ✅ 5–8 years of experience in Performance Marketing / Growth Marketing / Digital Marketing ✅ Strong hands-on expertise in Google Ads & Meta Ads ✅ Experience in D2C / E-commerce / Consumer / High-growth businesses is preferred ✅ Strong understanding of ROAS, CAC, CPA, CTR, CPC, CVR, LTV & attribution ✅ Strong analytical and problem-solving mindset ✅ Experience with GA4, GTM, Looker Studio & marketing analytics tools ✅ Someone who takes ownership and is focused on business outcomes, not just campaign metrics